GuidePoint Media, LLC Privacy Policy

Effective Date: January 1, 2015


GuidePoint Media and its family of products including affiliated companies (collectively, "GuidePoint Media") are committed to protecting our users' privacy. This privacy policy is designed to inform users of GuidePoint Media-branded and co-branded websites (the "Sites") about how GuidePoint Media, LLC ("GuidePoint Media" or "we") gathers and uses anonymous and profile information, and in what circumstances GuidePoint Media will disclose such information. GuidePoint Media will take reasonable steps to protect user privacy consistent with the guidelines set forth in this policy and with applicable U.S. laws.

Privacy Policy Details

  • Key Definitions
  • This Privacy Policy Does Not Apply To Third Party and Co-Branded Websites
  • What Information Do We Collect?
  • How Do We Use The Information We Collect?
  • What Information Do We Disclose to Third Parties?
    1. Disclosure of Anonymous, Aggregated Information
    2. Disclosure of Personal Information
  • How Can You Opt Out of Use and Disclosure of Your Information?
  • Security
  • Access and Updating of Information
  • General


If you believe that GuidePoint Media has not complied with this Privacy Policy, or if you have any other complaint with regard to collection, use or disclosure of personal information by GuidePoint Media, you may send a written notice of complaint to:

GuidePoint Media
2193 Commonwealth Ave, Suite 353
Brighton, MA 02135
Attention: Member Services

E-mail: [email protected]

GuidePoint Media will investigate your complaint and respond to you promptly.

Key Definitions

In this Privacy Policy, we use the following key definitions. Other terms are defined in the body of the policy.

"Clickstream Data" means the information that GuidePoint Media collects through cookies, log files, and user session information, as described in Section 4 below.

"Content Provider" means a third party that owns a white paper, analyst report or other document and allows GuidePoint Media to link to or display that document on the Sites.

"User" or "you" means any person viewing any page of the Sites.

"Third Party Content" means the white papers, analyst reports and other documents available through the Sites and owned by Content Providers.

What Information Do We Collect?

Profile Information: Our primary goal in collecting profile information (which may include your name and the following business - and not home or personal - information: title, address, phone number, fax number and e-mail address) is to provide you with the best and most useful content and services, and to offer you opportunities to obtain other products and services from us and our partners. Because we derive revenue mainly from advertising, collecting information is essential to keeping our services affordable to users.

We collect profile information when you provide it to us through the following: when you register on one of our sites or an e-mail newsletter. Several of the services that we offer on our sites may require registration as a condition of use. Once you register with one of the GuidePoint Media network of sites, including, you are no longer anonymous to us.

Cookies: When you view the Sites, a small file called a cookie is placed on your hard drive. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (However, by not accepting cookies, some of our web pages may not display properly or you may not be permitted to access certain information.) If you register as a member of GuidePoint Media by providing your name, email address and other contact details (a "Member"), GuidePoint Media will use cookies to authenticate your identity when you visit the Sites and to personalize your user experience, such as by displaying your username when you log on. In all cases, GuidePoint Media uses cookies to obtain anonymous information such as the number of visits to the Sites that a certain user has made, the movement of the user through the Sites, and the searches that the user conducts on the Sites.

Subscriber Information: If you subscribe to an email newsletter and become a "Subscriber", GuidePoint Media collects your email address, password and areas of interest.

Member Information: If you register as a Member (such as by registering on a site or subscribing to a newsletter), GuidePoint Media collects additional information, including your name and corporate title, the name of your company and the department in which you work, your industry group, country, zip code and telephone number ("Member Details"). At the time you register to become a Member, or later when you access a particular page or document, GuidePoint Media may collect additional information, including but not limited to: information about software or hardware your company is using, plans your company may have to purchase additional information technology, etc.. All of this information together is included in the definition of "Member Details".

Supplementary Information: GuidePoint Media may supplement Member Details with publicly available information about a Member's company. For example, if a Member indicates she works for X Company, we may obtain information showing that X Company has a certain number of employees and a certain estimated annual turnover. This information is called "Supplementary Information".

Transaction Information: When you order paid Third Party Content from the Sites, we ask you to complete an order form that requests certain information from you, including a credit card number and expiration date and general contact details.

Sharing Information: We aggregate profile information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. Except for the specific instances of information-sharing described above, we do not disclose to third parties any information that could be used to identify you personally.

Aggregated user statistics (for example, 25% of our users are interested in Networking) are collected in order to describe our services to prospective partners and other third parties, and for other lawful purposes.

How Do We Use The Information We Collect?

Profile Information: GuidePoint Media collects profile information supplied by visitors who register, as described above. That information lets us better tailor our content to visitor interests and helps our advertisers better understand the audience they are reaching. Most of GuidePoint Media is free and is supported by paid content and sponsorships from our advertisers.

Cookies: GuidePoint Media uses persistent cookies to link Members to their registration information, which allows our system to confirm a user's identity and access level on the Sites. GuidePoint Media also uses that information to track service selections, and save passwords so that Members do not have to log in each time they visit the Sites.

Session Information: We use this tracking technology for a variety of purposes, including:

  • Keeping count of return visits to our site
  • Keeping count of content access such as white paper downloads and viewing of published news stories.
  • Accumulating and reporting anonymous, aggregate, statistical information on Web site and content usage to our partners and customers
  • Determining which features visitors like best to help us improve our content and site, personalize your user experience, and measure overall site effectiveness

Subscriber Information: We use Subscriber Information to deliver email newsletters on topics of interest to Subscribers who have signed up for those services. We may also send general promotional and marketing materials to Subscribers. We use Subscriber Information and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.

Member Information: We may send general promotional and marketing materials to our Members, including marketing research surveys. We also use Member Details and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.

Third Party Personal Information: We use third party email addresses provided for the "email a friend" feature only for the purpose of sending the article or document to the third party, and for no other purpose.

Supplementary Information: We use Supplementary Information to understand our customer base and to market our services more effectively.

System Information: We do not collect or retain personally identifiable information in conducting these tests.

Transaction Information: We use this information to complete the transaction that you have requested, i.e. to deliver information, products or other services that you order and to invoice you. (We do not store your credit card information.)

Sharing Information: GuidePoint Media may share profile information collected:

  • When we have your consent to share the information.
  • When you register for one of our content sites you agree to receive marketing research surveys. GuidePoint Media utilizes the services of Survey Monkey for survey deployment and incentive distribution. If you do not wish to participate in market research surveys, simply opt-out from any survey email you receive.
  • When you register or log in to access vendor content . The vendor's use of that information is governed by the vendor's privacy policy and may be used for follow up by telephone, email, direct mail or other common methods. You should contact these vendors directly if you have any questions about their use of this information.
  • GuidePoint Media does not share any of your profile information with any person or entity, unless you register to access vendor content, or register for our Newsletters, or as otherwise expressly stated in this Policy .

What Information Do We Disclose to Third Parties?

Disclosure of Anonymous, Aggregated Information

We provide summary reports to our Content Providers, based on our analysis of Clickstream Data. The type of information included in a summary report is "3,000 people looked at your information this week, and of those people 60% clicked through to read the full report." This aggregated information is anonymous and does not disclose to the Content Providers any Member Details about the individual users who saw or clicked on their reports.

GuidePoint Media also discloses aggregated user statistics (for example, 25% of our users are interested in Networking) in order to describe our services to prospective customers and partners, and other third parties, and for other lawful purposes.

Disclosure of Personal Information

Philosophy: The Content Providers make the Third Party Content available through GuidePoint Media in return for receiving the contact information of Users who view their Third Party Content. Accordingly, if you view Third Party Content, GuidePoint Media may disclose your Member Details, Clickstream Data and Supplementary Information to the Content Provider, as set forth in more detail below. If you do not want this information disclosed to a Content Provider, do not view the Third Party Content. Except as set forth in this Privacy Policy, GuidePoint Media will not disclose personal information to any third parties. Notwithstanding the foregoing, GuidePoint Media may at any time disclose profile information to third parties if we are required to do so by law, regulation or court order.

Member Information: When you view Third Party Content, GuidePoint Media may disclose your Member Details and Clickstream Data, together with Supplementary Information, to the Content Provider. GuidePoint Media's customer agreement with the Content Provider: (a) provides that the Content Provider may use this information only to send you product information, to contact you via common methods of communication to assess your interest in its products and services, and to assess your interest in the Content Provider's products and services; and (b) prohibits disclosure of this information to any third party other than agents of the Content Provider for the permitted marketing purposes set forth above. You should contact the Content Provider directly if you have any questions about their use of this information.

Transaction Information: If you order paid Third Party Content, we may disclose your Member Details to the Content Provider that has produced the Third Party Content you are purchasing. In addition, we may disclose your name, address and transaction information to agents such as couriers and fulfillment companies in order to effect the transaction and send you the Third Party Content you have ordered, and we will disclose your credit card details to the relevant bank or credit card company in order to complete the transaction.

How Can You Opt Out of Use and Disclosure of Your Information?

GuidePoint Media will only use your profile information for the purposes described in this Privacy Policy or subsequently authorized by you. You can opt out of having your Member Details and Clickstream Data disclosed to Content Providers by not viewing their content. GuidePoint Media operates on the basis that users can view Third Party Content in return for having the above information provided to the Content Provider. If you do not want your information disclosed in this way, you must not view Third Party Content.

To contact us regarding a privacy issue, please send an e-mail to [email protected]. Please be sure to include the site, magazine or product so that we may better serve you.

If you do not want your subscriber information transferred to a content provider or partner, do not access the content.

If you want your subscriber information deleted from the GuidePoint Media database, please contact us at [email protected] and we will remove your profile.

Profile information provided to us by you is, however, subject to disclosure pursuant to any applicable laws.


GuidePoint Media has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures, and regular reviews of overall Web security.

Access and Updating of Information

The instructions to review, amend, or delete your information may be found in the edit profile area on any of our sites. Users may change information at any time and as often as necessary. Users who are experiencing problems with our services or who have questions about how our services work can contact us by sending an email to: [email protected].

Your California Privacy Rights
Under California law, if you are a resident of California, you may make a written request to GuidePoint Media about how we have shared your personal customer information with select third parties for their direct marketing purposes. In response to your written request, We will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and address. Please submit a written request to the address set forth below. Please allow thirty (30) days for a response.

Children's Privacy
Consistent with the Children's Online Privacy Protection Act of 1998, We will never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a subscriber is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files. Please note: we may nevertheless maintain a record of that person's name and address in a "do not register" file to avoid subsequent registration by a child under the age of 13.


Registration Password: Your Profile Information is password-protected to control access to this profile information by third parties.

We recommend that you do not divulge your password to anyone. GuidePoint Media never asks for passwords in unsolicited phone calls or unsolicited emails. Remember to sign out and close your browser window when you have finished. This will prevent others from accessing your profile information, for example, if you share a computer with someone else or are using a computer in a public place such as a library or Internet cafe.

Links: The network of GuidePoint Media sites contains links to other Web sites. GuidePoint Media is not responsible for the privacy practices or the content of those sites. Users should be aware of this when they leave our site and review the privacy statements of each Web site they visit that collects information. This Privacy Policy applies solely to information collected by this GuidePoint Media site.

Business Transfers: We are always seeking to improve our Web sites and our business. If all or part of GuidePoint Media is sold, merged or otherwise transferred to another entity, the Profile Information and Activity Data that you have provided to us may be transferred as part of that transaction. In these circumstances, GuidePoint Media will require that the profile information be used by its successor in a manner that is consistent with the GuidePoint Media Privacy Policy in effect at the time GuidePoint Media received the information.

Amendments: GuidePoint Media may modify or amend this policy from time to time. If we make any material changes in the way in which your profile information is collected, used or transferred, we will notify you of these changes on our site(s) or by e-mail and provide a link to the new privacy statement. If you object to any of the changes, you can have us delete your information from our database by contacting [email protected].

Options: Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our sites without registering.

During the registration process, we also allow users the option to opt-out of receiving our electronic newsletters or those of third parties.

Users who opt-in may also remove themselves from emailing lists at any time through the email subscriptions link on the web site.

Note: If you choose not to provide certain profile information when registering for a site, certain products or services may not be available to you.

Conditions of Use
If you decide to visit our website, your visit and any possible dispute over privacy is subject to this Privacy Policy and our Terms & Conditions, including limitations on damages and application